Record participation: 120 social media experts from the Sparkassen-Finanzgruppe took part in Sparcamp 2020 and show how successful conferencing is, despite the restrictions due to Corona.
The 6th Sparcamp took place on 17 July 2020. This series of events was launched in 2015 with the aim of creating a joint exchange between the numerous municipal and district savings banks in Germany. The focus of the event format is clearly on the topics of digitalisation, new technologies and social networks and platforms. This year, too, there was a varied agenda full of interesting discussion rounds, open dialogues and joint networking, which enabled the social media managers of the savings banks to talk about current trends, campaigns and success stories and thus gain new impulses and insights for their own work.
Corona also got in the way of this event, but in keeping with the spirit of the event, digitalisation was also a priority here and the Sparcamp was held as a virtual conference. Cyber security expert Perseus took the offered opportunity to make participants aware of the constant danger posed by cyber attacks. Perseus Managing Director Richard Renner referred to the increase in cyber attacks in the first half of the year and emphasized how important a functioning cyber security culture is for companies.
At the same time, the company presented its partnership with Stadtsparkasse Düsseldorf. Perseus and the savings bank focus their respective services to a large extent on German SMEs. Ibrahim Ghubbar, Head of Strategy and Communication at Perseus, and Robin Nehring, Innovation Manager at Stadtsparkasse Düsseldorf, presented the joint cooperation and the resulting advantages for both sides. Perseus was able to gain a strong partner in the area of finance and the Sparkasse was able to expand its own portfolio of offers for corporate customers to include the aspect of cyber protection.
A total of 120 participants attended the online event on Friday morning to listen to numerous keynotes and campaign and product presentations. Ansis Schön, Head of Strategy, Consulting & Social Media of the Sparkassen-Finanzportal, illustrated his “10 best hacks for more relevance of social media in the communication mix”. Elsewhere, Tim Beckmann from Deutscher Sparkassenverlag presented the “Working Out Loud” approach and explained how it can promote the networking skills of savings bank employees, and Fabian Lutz presented Sparkasse Regensburg’s “#HierBistDuRichtig” campaign, which aims to boost the search for talent.
The next Sparcamp is already being planned. It will take place in Kaufbeuren, as originally planned for 2020. See you in 2021!