{"id":26189,"date":"2022-03-21T14:55:00","date_gmt":"2022-03-21T13:55:00","guid":{"rendered":"https:\/\/perseus.de\/logiciels-publicitaires\/"},"modified":"2026-03-27T12:18:27","modified_gmt":"2026-03-27T11:18:27","slug":"logiciels-publicitaires","status":"publish","type":"post","link":"https:\/\/perseus.de\/fr\/logiciels-publicitaires\/","title":{"rendered":"Logiciels publicitaires"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26189\" class=\"elementor elementor-26189 elementor-22078\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cab3f18 e-flex e-con-boxed e-con e-parent\" data-id=\"cab3f18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a02b8b e-con-full e-flex e-con e-child\" data-id=\"2a02b8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f80ded elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4f80ded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Logiciels publicitaires<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d061a7 elementor-widget elementor-widget-image\" data-id=\"2d061a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/perseus.de\/wp-content\/uploads\/2025\/05\/Headerbild-Glossary-Page-300x300.png\" class=\"attachment-medium size-medium wp-image-25818\" alt=\"\" srcset=\"https:\/\/perseus.de\/wp-content\/uploads\/2025\/05\/Headerbild-Glossary-Page-300x300.png 300w, https:\/\/perseus.de\/wp-content\/uploads\/2025\/05\/Headerbild-Glossary-Page-150x150.png 150w, https:\/\/perseus.de\/wp-content\/uploads\/2025\/05\/Headerbild-Glossary-Page-768x768.png 768w, https:\/\/perseus.de\/wp-content\/uploads\/2025\/05\/Headerbild-Glossary-Page.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b4745b8 e-flex e-con-boxed e-con e-parent\" data-id=\"7b4745b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e4fe5d6 e-con-full e-flex e-con e-child\" data-id=\"4e4fe5d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e839854 elementor-widget elementor-widget-text-editor\" data-id=\"e839854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<header class=\"Single__header Background Background--lightBlue\"><div class=\"container\"><div class=\"grid grid--size12 grid--size6D\"><div class=\"Share\"><article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-108\" data-scroll-anchor=\"true\"><div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"relative flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"bc9e6377-3648-4848-9cd6-5a964827bc7f\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose dark:prose-invert w-full break-words light\"><p data-start=\"286\" data-end=\"642\">Les logiciels publicitaires sont souvent install\u00e9s <strong data-start=\"305\" data-end=\"343\">en m\u00eame temps que les logiciels gratuits<\/strong> (par exemple, en tant que \u00ab\u00a0bonus\u00a0\u00bb pour les logiciels gratuits). Ils affichent ensuite des banni\u00e8res publicitaires, des fen\u00eatres pop-up ou des redirections vers des sites Web sp\u00e9cifiques, soit dans le navigateur, soit directement dans le syst\u00e8me d&rsquo;exploitation. Certains logiciels publicitaires collectent \u00e9galement <strong data-start=\"570\" data-end=\"610\">des informations sur le comportement de navigation<\/strong> afin d&rsquo;afficher des publicit\u00e9s cibl\u00e9es.  <\/p><p data-start=\"644\" data-end=\"699\">Les logiciels publicitaires ne sont <strong data-start=\"655\" data-end=\"687\">pas n\u00e9cessairement nuisibles<\/strong>, mais ils peuvent l&rsquo;\u00eatre :<\/p><ul data-start=\"701\" data-end=\"838\"><li data-start=\"701\" data-end=\"729\"><p data-start=\"703\" data-end=\"729\">ralentir le syst\u00e8me,<\/p><\/li><li data-start=\"730\" data-end=\"761\"><p data-start=\"732\" data-end=\"761\">perturber l&rsquo;exp\u00e9rience utilisateur,<\/p><\/li><li data-start=\"762\" data-end=\"838\"><p data-start=\"764\" data-end=\"838\">et \u00eatre une <strong data-start=\"772\" data-end=\"799\">porte d&rsquo;entr\u00e9e pour les logiciels malveillants<\/strong> s&rsquo;ils sont mal s\u00e9curis\u00e9s.<\/p><\/li><\/ul><h3 data-start=\"845\" data-end=\"886\"> <\/h3><h3 data-start=\"845\" data-end=\"886\">O\u00f9 puis-je rencontrer des logiciels publicitaires dans le quotidien des PME ?<\/h3><p data-start=\"888\" data-end=\"933\">Dans le cadre du travail quotidien, les logiciels publicitaires peuvent appara\u00eetre lorsque :<\/p><ul data-start=\"935\" data-end=\"1137\"><li data-start=\"935\" data-end=\"1008\"><p data-start=\"937\" data-end=\"1008\">Les employ\u00e9s peuvent t\u00e9l\u00e9charger <strong data-start=\"951\" data-end=\"991\">des logiciels gratuits sur Internet<\/strong>,<\/p><\/li><li data-start=\"1009\" data-end=\"1062\"><p data-start=\"1011\" data-end=\"1062\"><strong data-start=\"1011\" data-end=\"1040\">des plug-ins de navigateur non s\u00e9curis\u00e9s<\/strong> sont install\u00e9s<\/p><\/li><li data-start=\"1063\" data-end=\"1137\"><p data-start=\"1065\" data-end=\"1137\"><strong data-start=\"1065\" data-end=\"1097\">des programmes non autoris\u00e9s<\/strong> sont utilis\u00e9s sur les appareils de l&rsquo;entreprise.<\/p><\/li><\/ul><p data-start=\"1139\" data-end=\"1268\"> <\/p><p data-start=\"1139\" data-end=\"1268\">Cela est particuli\u00e8rement critique si le logiciel publicitaire collecte et transmet <strong data-start=\"1193\" data-end=\"1242\">des donn\u00e9es sur le comportement de l&rsquo;utilisateur ou l&rsquo;utilisation du syst\u00e8me<\/strong> sans \u00eatre d\u00e9tect\u00e9.<\/p><h3 data-start=\"1275\" data-end=\"1295\"> <\/h3><h3 data-start=\"1275\" data-end=\"1295\">Mesures de protection :<\/h3><ul data-start=\"1297\" data-end=\"1611\"><li data-start=\"1297\" data-end=\"1361\"><p data-start=\"1299\" data-end=\"1361\">N&rsquo;installer que des logiciels provenant de <strong data-start=\"1316\" data-end=\"1346\">sources fiables<\/strong> <\/p><\/li><li data-start=\"1362\" data-end=\"1420\"><p data-start=\"1364\" data-end=\"1420\">Utiliser <strong data-start=\"1364\" data-end=\"1408\">des programmes antivirus avec d\u00e9tection des adwares<\/strong> <\/p><\/li><li data-start=\"1421\" data-end=\"1464\"><p data-start=\"1423\" data-end=\"1464\">Effectuer <strong data-start=\"1423\" data-end=\"1450\">des analyses r\u00e9guli\u00e8res du syst\u00e8me<\/strong> <\/p><\/li><li data-start=\"1465\" data-end=\"1532\"><p data-start=\"1467\" data-end=\"1532\">Cr\u00e9er des directives informatiques sur les logiciels qui peuvent \u00eatre utilis\u00e9s<\/p><\/li><li data-start=\"1533\" data-end=\"1611\"><p data-start=\"1535\" data-end=\"1611\">Sensibiliser les employ\u00e9s aux <strong data-start=\"1553\" data-end=\"1595\">logiciels potentiellement ind\u00e9sirables (PUP)<\/strong> <\/p><\/li><\/ul><p data-start=\"1618\" data-end=\"1835\" data-is-last-node=\"\" data-is-only-node=\"\"> <\/p><p data-start=\"1618\" data-end=\"1835\" data-is-last-node=\"\" data-is-only-node=\"\"><strong data-start=\"1618\" data-end=\"1627\">Conclusion<\/strong>: les logiciels publicitaires sont plus que des publicit\u00e9s ennuyeuses &#8211; dans les entreprises, ils peuvent repr\u00e9senter un <strong data-start=\"1695\" data-end=\"1733\">risque pour la s\u00e9curit\u00e9 et la protection des donn\u00e9es<\/strong>. Une gestion consciente des installations de logiciels prot\u00e8ge contre les effets secondaires ind\u00e9sirables. <\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article><div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"> <\/div><\/div><\/div><\/div><\/header>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cb1ddf2 e-flex e-con-boxed e-con e-parent\" data-id=\"cb1ddf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-344adf7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"344adf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Logiciels publicitaires Les logiciels publicitaires sont souvent install\u00e9s en m\u00eame temps que les logiciels gratuits (par exemple, en tant que \u00ab\u00a0bonus\u00a0\u00bb pour les logiciels gratuits). Ils affichent ensuite des banni\u00e8res publicitaires, des fen\u00eatres pop-up ou des redirections vers des sites Web sp\u00e9cifiques, soit dans le navigateur, soit directement dans le syst\u00e8me d&rsquo;exploitation. Certains logiciels publicitaires [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-26189","post","type-post","status-publish","format-standard","hentry","category-cyberlexique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Logiciels publicitaires - Perseus Technologies<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/perseus.de\/fr\/logiciels-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logiciels publicitaires - Perseus Technologies\" \/>\n<meta property=\"og:description\" content=\"Logiciels publicitaires Les logiciels publicitaires sont souvent install\u00e9s en m\u00eame temps que les logiciels gratuits (par exemple, en tant que \u00ab\u00a0bonus\u00a0\u00bb pour les logiciels gratuits). 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